Brand Guidelines · 2025 Edition

The Language of
Trusted Travel

This document defines the visual identity, tone of voice, and design principles of Vietnam-Visa.com — the world's most trusted Vietnam visa service since 2007.

300K+

Clients Served

Years Active

210

Countries

01 — Brand Foundation

Who We Are

"We exist to remove every friction point between you and Vietnam."

Vietnam-visa.com was founded in 2007 as a commercial platform under Vietnam Discovery Travel JSC, headquartered in Hanoi. For nearly two decades, we have served tourists, business travelers, investors, and expat families with speed, transparency, and a 99.8% success rate.

Established 2007

Expert Consultation

Specialized knowledge of Vietnamese immigration law, communicated with clarity to every client.

Timely Delivery

Emergency visas approved within hours. Standard applications on schedule, every time.

24/7 Support

WhatsApp, Messenger, Zalo — always available. Travel doesn't stop at 5 PM. Neither do we.

Complete Confidentiality

Passport data and personal information handled with the highest security standards.

02 — Color System

Brand Colors

Rooted in Vietnamese symbolism — red for national identity and courage, gold for prosperity and trust.

PRIMARY PALETTE

HERO

Vietnam Red

#df1e26 · RGB(223,30,38)

Primary brand color. CTA buttons, logo accent, key UI elements.

DEEP

Deep Red

#b01820 · RGB(176,24,32)

Hover states, pressed buttons.

ANCHOR

Navy Night

#0d1f3c · RGB(13,31,60)

Dark backgrounds, headers. Authority tone.

TRUST

Golden Trust

#c9a227 · RGB(201,162,39)

Premium labels, star ratings, success states.

NEUTRAL PALETTE

SURFACE

Warm White

#fdfcfa

Page background. Slightly warm to convey hospitality.

LIGHT

Sand Gray

#f4f2ee

Section backgrounds, card fills.

MID

Stone Gray

#8c877e

Secondary body text, meta info, captions.

INK

Ink Black

#0f0d0c

Footer, maximum emphasis text.

03 — Typography

Type System

Two typefaces. One for authority, one for clarity. Together they communicate expertise with warmth.

Display Typeface

Playfair Display
— Trust earned

For headlines, section titles, pull quotes, hero text — any moment demanding authority or emphasis.

SerifWeight: 400–900Italic available

Body Typeface

DM Sans
Clear as daylight

For body copy, navigation, UI labels, form fields, all functional text. Highly legible at all sizes.

Sans-serifWeight: 300–600Geometric

Type Scale

Hero / H1

Vietnam Visa

48–64px / 900

Fast. Trusted. Legal.

32px / 700

E-Visa Service

24px / 700

Body

We guarantee timely delivery, expert consultation, and complete confidentiality for every application.

16px / 400

Caption

Processing time: 3–5 business days · All major airports

13px / 400

Label / Mono

VISA TYPE · EVISA-90D

11px Mono

04 — Logo System

Logo Usage

The Vietnam-Visa.com logo system consists of a horizontal lockup, a square icon, and white variants. Always use the version with highest contrast for each background.

Light Background

Primary usage on white and light-gray surfaces. Full color horizontal lockup.

Dark / Navy Background

White version on navy, black, or dark photography. Maximum legibility.

Red Background

White logo on brand red. For campaigns, CTAs, and promotional materials.

Icon / Symbol

Standalone "V" mark for favicon, app icon, social media avatar, and contexts where full lockup is too small.

Square Lockup

Social media profiles, thumbnails, square placements where horizontal layout doesn't fit.

CANVA ASSET IDs — USE THESE IN DESIGN TOOLS

File Name	Asset ID	Use Case	Size
new logo-vietnam-visa.png	MAFHq8OP0GI	Navbar, header, email signature	1050×184px
Frame 1679.svg	MAFHq6xUEX0	Light backgrounds, documents	152×70px (vector)
Frame 1681.svg	MAFHqza9esY	Dark / red backgrounds	152×70px (vector)
Frame 1678.svg	MAFHq68_YP0	Favicon, app icon, avatar	36×36px (vector)
Logo VNB Vietnam visa-08.png	MAG5N8IRkco	Social profile, square use	1667×1667px

DO NOT

❌ Stretch or distort the logo proportions
❌ Recolor the red element to any other color
❌ Place full-color logo on busy photo backgrounds
❌ Add drop shadows, glows, or 3D effects

ALWAYS

✓ Maintain minimum 16px clear space around logo
✓ Minimum display size: 100px wide for horizontal
✓ Use SVG/vector for print and large-format output
✓ Use white version on all dark/colored backgrounds

05 — Voice & Tone

How We Speak

Confident, clear, helpful — never bureaucratic. Every touchpoint reduces anxiety, not adds to it.

🎯

Confident

We know Vietnam immigration. "We guarantee" — not "we try to ensure."

🤝

Reassuring

Visa stress is real. Our language proactively removes fear at every step.

⚡

Direct

No legalese. Short sentences. Active voice. Clear next steps.

🌍

Globally Accessible

Serving 210 countries — plain, professional, internationally understood English.

✓ Do Use

"Get your Vietnam e-visa in 3 easy steps."
"Emergency visa approved within hours."
"300,000+ applications handled. Yours is safe with us."
"24/7 support via WhatsApp, Zalo, or Messenger."
"99.8% success rate. No surprises at the airport."

✗ Avoid

"The process may involve various requirements..."
"Please be advised that times are subject to change."
"We endeavor to provide superior service outcomes."
"Kindly ensure compliance with standard procedures."
"Utilize our comprehensive visa facilitation platform."

06 — Service Architecture

Our Service Ecosystem

Vietnam-Visa.com covers the full journey — from visa to long-term residence. Brand communications must reflect this breadth.

01 — VISA

Vietnam e-Visa

Official electronic visa. 90-day single/multiple entry. Processed fully online.

02 — VISA

Visa on Arrival

Approval letter by email. Visa stamp at all international airports.

03 — VISA

Emergency Visa

Same-day and rush processing. Available 24/7 for urgent travel.

04 — AIRPORT

Fast Track Services

VIP arrival, connecting flight, and departure at all major airports.

05 — LABOR

Work Permit

Full work permit issuance, renewal, and amendment for foreign nationals.

06 — RESIDENCE

Temporary Residence Card

Long-term residency documentation with fast professional processing.

07 — LEGAL

Consular Legalization

Document authentication for international use. Multi-country expertise.

08 — VISA

Visa Extension

Extend your current visa in as little as 4 working days.

09 — TRANSPORT

Airport Car Transfer

Private car service for seamless airport-to-city transfer.

07 — Spacing & Layout

Grid & Spacing

All UI aligns to an 8px base grid. Consistent spacing creates visual rhythm and signals professionalism.

xs — 4px

Icon gaps, tight inline

sm — 8px

Label to element

md — 16px

Component padding

lg — 24px

Card padding, section gaps

xl — 40px

Major layout gaps

2xl — 80px

Section-level padding

3xl — 100px

Hero sections

Desktop

Max width: 1200px

Container padding: 60px
12-column grid · Gutter: 24px

Tablet

Max width: 960px

Container padding: 40px
8-column grid · Gutter: 20px

Mobile

Full width

Container padding: 24px
4-column grid · Gutter: 16px

The Language ofTrusted Travel